business advice Archives - Dr. Marianne van den Broek

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Why ‘charge what you’re worth’ is THE worst business advice

I have yet to meet the first service provider who doesn’t have to constantly fight the urge to overdeliver and undercharge. When clients start working with me, one of their goals is often phrased along the lines of ‘starting to charge what they’re worth’. That goal never ever makes it to our final list of goals. […]

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